Usability and Mode Errors

What’s a mode error or a modal error? In usability speak, that’s when the user confuses the mode they’re currently in, causing a wrong or ineffective action. For example, when I click on a contact’s note on my Windows Mobile OS (which has a very low overall usability), and I open up the keyboard to enter a note with my stylus pen, I can’t –…

About Google Website Optimizer

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Yahoo Remixes Site Explorer

The webmaster tool from Yahoo has emerged from beta after a couple of years of testing and tweaking, with new features added to the product.

Does The MySpace Vote Matter?

One week ago, MySpace announced plans to hold its own little Presidential primary, and we all “oohed” and “aahed” (or at least thoughtfully “hmmed”) on cue - it sounds like an interesting idea, right?  But new data implies that MySpace’s elections won’t in any way predict the real deal.