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CBS To Offer Content On Joost
Internet television service Joost and CBS have entered into an agreement where the television broadcaster will make its content available on the Joost platform. Content that will be featured on Joost include the popular CSI franchise, CBS Evening News, and CBS Sportsline.
Utah vs. Google: Trademark Debates Heat Up
The Utah State Legislature has passed a bill that would make it illegal to purchase keywords relating to a competitor’s product in order to show up alongside them in search results. The Trademark Protection Act has come under much public scrutiny, most notably by Google.
Google To Host Global Developer Day
Google is planning on hosting a Google Developer Day on May 31, which will take place in ten countries around the globe. The event will include workshops, keynotes and discussions on Google's APIs (application programming interfaces) and developer tools. "We're very excited to hold this first-ever worldwide Google developer gathering," said Google Vice President of Search Products and User Experience Marissa Mayer.
YouTube Puts Candidates In The Spotlight
YouTube is expanding their You Choose '08 voter education initiative with the launch of the YouTube You Choose '08 Spotlight that will feature video conversations between presidential candidates and voters.
Survey: Search Marketers Happy With ROI
According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.
