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I’ve had two customer service encounters today that have me pondering—again—the link between PR and customer service. If public relations is the…
According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.
At Search Engine Strategies New York it was announced that you can now have your sitemap automatically discovered by configuring it in your Robots.txt file. It is simple and easy to do, you’ll just need to know the URL or web address of your sitemap.
White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing the mark. These are some of the key take home messages of a new study by CMO Council and TechTarget, entitled Technology Buying and Media Consumption Benchmarking Survey.
Social Engineering that gets someone in a company to give out information that they should not give out is something common, so why don't more companies doing anything about it?
I suspect most of you have experienced “scope creep” before. Scope creep begins at the moment when your client asks for something outside of the scope of work for which you’ve contracted (you do have a contract, right?). Naturally, they’re asking for this thing to be included at no extra cost. Actually, they’re probably not asking. They’re probably acting like it’s always been understood that…
