network
The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster. …
In a brilliant post on nform.ca, information architect Gene Smith of the Atomiq.org blog outlined the 7 building blocks of social software. This pulls together the work of various people including Matt Webb and Stewart Butterfield and provides a framework that I think is valuable in thinking about social software.
Jacobs Media has released the results of their Web survey, which found that social networking sites such as MySpace and Facebook are drivers for first time personal meetings.
Victor Keegan in the Guardian today says To the average Joe, blogs aren’t cutting it. His article is somewhat downbeat about the state of the blogosphere. He acknowledges that there’s quite a bit of activity.
As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI. I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data. Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return…
When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.
