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Google Goes Crazy Over Acquisitions
If a company wants to place itself in position for a big check from Google, being a little bit crazy helps. So…
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Record Labels To Blame For Industry Decline
Physical music sales continued a trend of downward progression and digital revenues are not making up the difference. Within the next two years, total revenues from music sales are projected to dip down to $23 billion, which is half of what the industry brought home a decade earlier.
Google: ‘We Worry Every Day About This’
Everyone wants a great job, but for most people, that job is just a means to an end - money. So - even though Google is famous for its employee perks - the company is starting to sweat, because many of the earliest Googlers will soon gain the right to cash in the last part of their pre-IPO options.
PR Should Have a Hand in Customer Service
I’ve had two customer service encounters today that have me pondering—again—the link between PR and customer service. If public relations is the management and maintenance of relationships between organizations and their core audiences, customer service should be considered a linchpin. Customers have to be considered a vital audience, and in today’s world, word-of-mouth from customers is worth more than dozens of expensive, traditional PR, advertising,…
CBS To Offer Content On Joost
Internet television service Joost and CBS have entered into an agreement where the television broadcaster will make its content available on the Joost platform. Content that will be featured on Joost include the popular CSI franchise, CBS Evening News, and CBS Sportsline.
Utah vs. Google: Trademark Debates Heat Up
The Utah State Legislature has passed a bill that would make it illegal to purchase keywords relating to a competitor’s product in order to show up alongside them in search results. The Trademark Protection Act has come under much public scrutiny, most notably by Google.
