Archive
Looking at DoubleClick’s Past
Google News Archive search is a nice way to recap coverage of a person or company throughout the years. Here are bits…
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Don’t Hide Links From Matt Cutts
Sneaky people try all kinds of ways to hide links from visitors while showing the links to search engines, but one Matt recently discovered goes overboard in his opinion.
Microsoft Complains About DoubleClick Deal
Allowing Google to acquire advertising network operator DoubleClick would create an imbalance in the online ad market, and Microsoft thinks the deal should be quashed by regulators.
Google DoubleClick: Quotes & Facts
The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo's acquisition of Overture. Google's cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:
DoubleClick Goes To Google For $3.1B
Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.
Hosted Content, The Quest for the Perfect Link
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value to search engines and so, it doesn't receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site.…
