Has Google Crossed the Line?

Google DoubleClick: Quotes & Facts

The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo's acquisition of Overture. Google's cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:

DoubleClick Goes To Google For $3.1B

Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.

Hosted Content, The Quest for the Perfect Link

Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn't have as much value to search engines and so, it doesn't receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site.…

Google Earth Adds Hiking Trails, GPS Data

The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster.  Never fear - Google and Trimble will get you home.  Thanks to a new GPS content layer, they’ll also get you “a wide variety of multimedia data on fitness and outdoor adventures, including routes, points of interest, pictures, video and audio.”

Women Have The Numbers Online

Women now comprise the majority of the U.S. Internet population. eMarketer estimates there will be 97.2 million female Internet users ages 3 and older in 2007 and will account for 51.7 percent of the total online population. By 2011, 109.7 million U.S. females will be online, accounting for 51.9 percent of the total online population.