Social Media Marketing: Get it Straight!

It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices.

Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.

Is Linking To Pirated Content A Liability?

The online video copyright issue is set to get more intense as legal lines come closer into focus. The YouTube and Viacom case, in the unlikely event it sees a courtroom, would be large enough to solidify some ground rules. There are also international complications, which makes one wonder if the World Wide Web will one day necessitate a Virtual World Court.  

Exerting Influence and Moving Markets

There are two basic ways to do SEO. One is to look for the criteria you think the search engine wants to see, and then work to slowly build it day after day, chipping away doing great keyword research and picking up one good links one at a time here or there. If you understand what the search engines are looking for this is still readily possible in most markets, but with each passing day this gets harder.

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