Microsoft Green Lights Silverlight

Developers are buzzing about Microsoft's latest release, Silverlight, a video plug-in application that spans video formats, allowing them to viewed through one video channel. Though there is a secret feature to be revealed in the coming weeks, the revealing of Silverlight is already being touted as an affront to Adobe.

Microsoft Bidding Up Acquisitions On Purpose?

Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I agree with it, but it does make for fun Sunday-morning reading.

Mountain or Molehill: Reporting Paid Links to Google

Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms. For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.

Adobe To Launch Media Player This Summer

Since digital media creators widely use Adobe tools to create and to distribute content, the company saw the opportunity to add playback and measurement to that ecosystem with Adobe's just-announced Media Player.

Looking at DoubleClick’s Past

Google News Archive search is a nice way to recap coverage of a person or company throughout the years. Here are bits and pieces of past DoubleClick coverage.