MSNBC on SEO Tools

MSNBC has another feature on Internet marketing courtesy of Entrepreneur.com (we covered one on blogging last month). This week, they have a list of “Free SEO tools you should know about.” Groundbreaking? Not really: this article is aimed toward SMBs trying to get started on their own SEO. The list is pretty thorough, though. Among the tools listed (in order of mention):

JupiterResearch Forms Email Coalition

JupiterResearch is weighing in on the accuracy of e-mail measurement with the formation of the E-mail Measurement Accuracy Coalition (EMAC). The group will offer recommendations of guidelines to measure e-mail deliverability and other e-mail marketing performance indicators. "There is a fundamental lack of consensus across the e-mail marketing industry on how e-mail performance is measured, which ultimately undermines the effectiveness of the medium and renders…

Coke Expands Viral Marketing Efforts Online

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube. The contest is simple: design a new Coke machine for Second Life. The execution of the…