Microsoft Fine-Tunes Branding
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
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Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
CMS Watch, a vendor-neutral analyst firm that evaluates content management, enterprise search, and portal technologies, has found that some of the biggest Enterprise Content Management (ECM) Suite vendors are experiencing the most change right now, and therefore, customers' erstwhile "safest" bets might also carry significant near-term risks.
As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.
FoxSports.com has announced the first phase of their site redesign that will offer sports fans a higher resolution graphical presentation, improved video and customized options, along with a wide-screen format that will feature content above the fold.
Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon. While many companies are looking to make a name for themselves with such aspirations, Atari just wants to reclaim its piece of the video gaming pie. Just what sort of unmitigated chaos has been wrought in the wake of Second Life’s popularity?
My friend Darcy at Fair Isaac Corporation shared a fascinating tip with me for making more effective presentations. This is something I had never really thought about. He says that publishers have long been aware of the power of numbers in grabbing people's attention. Think about titles of popular books such as "1,000 Places To See Before You Die" and "The 7 Habits of Highly…