network
Yahoo gave away 0.6 percent of US search engine market share in March 2007, with Google and Microsoft gaining at Yahoo's expense…
It pains me to suggest this, but we must ignore (one of) the teachings of Strunk and White. We must turn our backs on a number of other writing guides. And we must break our own habit of writing out numbers as words. Instead, we should represent numbers with numerals - a recent eye-tracking study suggests that they’re much more likely to capture online readers’…
In March, the U.S. Copyright Royalty Board approved a proposal by SoundExchange, working on behalf of the RIAA, which would implement a significant increase in royalty rates for streaming audio providers. Realizing that these rates would put them under, online radio stations banded together in one last desperate appeal to the CRB to reconsider the decision. Unfortunately for Internet radio providers, and for music lovers…
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
Okay, so I'm continuing with some thoughts here shaking out of my recent RFP posts.... Here's the situation: you want to starting folding social media strategies, tactics and tools into your company's PR program, but you're not sure how exactly you want to approach things and because of that, you're leaning toward bringing in some outside help. Maybe you're thinking about a consultant or a…
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders.
