Death Knell Chimes For Internet Radio

In March, the U.S. Copyright Royalty Board approved a proposal by SoundExchange, working on behalf of the RIAA, which would implement a significant increase in royalty rates for streaming audio providers. Realizing that these rates would put them under, online radio stations banded together in one last desperate appeal to the CRB to reconsider the decision. Unfortunately for Internet radio providers, and for music lovers…

Pick a Good Partner for New Media Projects

Okay, so I'm continuing with some thoughts here shaking out of my recent RFP posts.... Here's the situation: you want to starting folding social media strategies, tactics and tools into your company's PR program, but you're not sure how exactly you want to approach things and because of that, you're leaning toward bringing in some outside help. Maybe you're thinking about a consultant or a…

AdWords Introduces Preferred Cost Bidding

AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders.

A Paid Link Disclosure Solution

There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links (big one here, another here, and one more here). There’s been a lot of postings about it, with a great summary here by GrayWolf at SEOclass.com, some here by GrayWolf at Wolf-Howl.com, more here from Todd Malicoat of StuntDubl.com, more here from Matt McGee of…