Google Drinks Tonic, Readies Presentations
Google added another piece to their Frankenstein-ish productivity suite by acquiring Tonic Systems for its technology, which will allow Google to add…
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Google added another piece to their Frankenstein-ish productivity suite by acquiring Tonic Systems for its technology, which will allow Google to add…
In March, the U.S. Copyright Royalty Board approved a proposal by SoundExchange, working on behalf of the RIAA, which would implement a significant increase in royalty rates for streaming audio providers. Realizing that these rates would put them under, online radio stations banded together in one last desperate appeal to the CRB to reconsider the decision. Unfortunately for Internet radio providers, and for music lovers…
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
Okay, so I'm continuing with some thoughts here shaking out of my recent RFP posts.... Here's the situation: you want to starting folding social media strategies, tactics and tools into your company's PR program, but you're not sure how exactly you want to approach things and because of that, you're leaning toward bringing in some outside help. Maybe you're thinking about a consultant or a…
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders.
There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links (big one here, another here, and one more here). There’s been a lot of postings about it, with a great summary here by GrayWolf at SEOclass.com, some here by GrayWolf at Wolf-Howl.com, more here from Todd Malicoat of StuntDubl.com, more here from Matt McGee of…