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At the Web 2.0 Expo in San Francisco, Google CEO Eric Schmidt spoke with Federated Media's John Battelle to discuss Google's purchase…
WhoIsSick.org is using Google Maps in a unique way by creating a mash up that detail, the geographic area of users who are not well, along with their symptoms. The site provides a color-coded pie chart that displays a breakdown of symptoms by percentage and covers descriptions of illnesses from muscle ache to runny nose.
Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.
Yesterday at Web 2.0 Expo one of the main keynote sessions was the “Built to Last” Panel which consisted of John Battelle asking various questions to a few entrepreneurs who have built companies that have sold or were worth selling. The participants in the session:
Google wants to buy DoubleClick, which owns Performics. Pending government approval of the deal, Google's ownership of a large SEO firm with prominent brand-name clients has created some buzz.
Time spent on a Web site is becoming as important as page views and some would argue time spent is a more accurate measurement of user engagement.
