network
Most teens are not as careless as is generally perceived when it comes to managing their personal online information according to a…
Reports surfacing about a possible eBay/StumbleUpon deal have created quite a buzz throughout the blogosphere over the last 24 hours. Forsaking the significance that such a deal could have in the silently mounting animosity between Google and eBay, the rumored details of acquisition weave an interesting tale in and of themselves. Headlines on the acquisition front have, by in large, been dominated by Google over…
Sometime this morning MySpace will lift the lid on their new MySpace News feature. MySpace News will scour thousands of news sources via RSS and group them in hundreds of categories. MySpace readers will then vote on which stories are the most popular. According to the LA Times…
Google has set up a system to provide content recommendations and random site navigation based on information contained within a user’s search history and preferences, which would seem to be a step onto StumbleUpon’s turf. If the eBay purchase of StubmleUpon goes through, we could have a classic confrontation.
Traditionally, these have been the barriers to media entrance: cost, content, audience. Broadband has weakened those barriers in terms of cost and audience, but content, as always, drives the final bargain. But when under-the-radar Mochila officially launches its AdMatch Player next week at Ad:Tech, the final barrier is effectively breached.
Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue. It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign. But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a…
