network
Much has been made of the ways in which Google, Yahoo, and Microsoft have accommodated the Chinese government - and rightly so…
One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away…
Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:
Measuring the quality of an ad system Many bloggers and other website owners around the world aren’t selling their content these days, they’re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant? Is it unobtrusive? Is it disclosed? Is the product or service advertised fair to users? Is…
With 10,000 people at Web 2.0 Expo, a curtain was pulled back to reveal the room adjoining the echo chamber. With more people than Techcrunch subscribers, you had to ask, "who are these people?" Oh, right, our markets and communities. People of the web, perhaps with more zeal or entrepreneurial interest than people who "get their news from the web." The diversity was really refreshing…
Lee Odden posted an interesting poll today asking the question what type of SEO skill is most important. I think the best answer to the question really is the ability to gain expertise in a variety of the skills Lee listed. Lee himself says the best answer to the question should probably start with “It depends on the situation.” Still I voted for one and…
