Archive
Should Social Networks Sell Users Data?
Selling the data of social network users could be one way for sites to increase revenue according to a new report from…
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Mochila’s AdMatch Player Opens Up Online Media
Traditionally, these have been the barriers to media entrance: cost, content, audience. Broadband has weakened those barriers in terms of cost and audience, but content, as always, drives the final bargain. But when under-the-radar Mochila officially launches its AdMatch Player next week at Ad:Tech, the final barrier is effectively breached.
Culture Shock on Madison Avenue
Last week’s announcement that the Interpublic Group acquired Reprise Media set off a round of self-congratulatory praise up and down Madison Avenue. It was as though they stopped hitting the snooze button and finally addressed the importance of search in any advertising campaign. But take a close look beyond the buzzwords like “integration” and “broad marcom mix,” because the acquisitions and partnerships merely put a…
Froogle Shops For A Frugal Experience
Google has rebranded their moribund shopping engine from Froogle to Google Product Search, and changed its look to match other Google pages.
Amazon Unveils New Indie Store
Amazon evidently wants you to “Go Indie”; a new music store of that name has been launched, and it features some tempting price cuts over regular items. Amazon got 30 different music companies to work with it on this project. To be honest, I didn’t recognize any of them (guess I’m not indie enough), but some of the more interesting names are Alligator Records, Bloodshot…
StumbleUpon Deletes Audience Rank Feature
StumbleUpon has ticked some of their users off recently by removing their audience rank feature. SEO expert Joe Whyte wrote this on his blog about the sites actions. "It looks like Stumble Upon has taken a page out of the book of digg and started removing factors that allow you to gauge your rank and profile power within stumble upon."
