Measuring Visitor Attention

Last month, comScore changed from measuring page views to their new “visits” metric, designed to better measure visitor engagement. Or, as they put it, “visits” measures “the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key…

Video May Come To Google Talk

Google's acquisition of Swedish-based Marratech, a video conferencing software company, should lead into Google Talk becoming more competitive with eBay's Skype and other services.

Google Has Web History On Its Side

A new feature from Google goes beyond the search history it can retain for people; their Web History option would keep track of every page a person visits.