Archive
Google By Numbers; Profits Flatten Out
Revenue and profits rose for Google in their first quarter, earning net income of $1 billion on $3.66 billion in revenue.
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Hitwise Sells For $240 Million
Experian has announced that it has purchased Hitwise for $240 million. With the purchase Experian hopes to offer their clients more value by leveraging the data Hitwise collects from Web sites and online consumers. Hitwise was founded in 1998 and has over 1,200 clients in numerous areas such as financial services, media, travel and retail.
Personalize, Don’t Pander, With Unique Content
Everyone likes to feel special, but feeling singled out is a different thing entirely. Several companies seem to have failed to make that distinction in recent days, and now IAC/Ask, Acclaim, and American Airlines are paying the price for it in the public's eye.
Web 2.0 Expo: Avinash Kaushik and Testing
One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away…
Web 2.0 Expo: Jeff Weiner of Yahoo! Interview
Wednesday’s keynote at the Web 2.0 Expo was Yahoo’s Executive Vice President of their Network Division. Jeff first covered what the network division consists of:
Paid Links Economy
Measuring the quality of an ad system Many bloggers and other website owners around the world aren’t selling their content these days, they’re financing their site with advertising. Almost every ad system seems to be a compromise. You can measure this compromise across different parameters: is the ad relevant? Is it unobtrusive? Is it disclosed? Is the product or service advertised fair to users? Is…
