Archive
Employee Engagement (Defining it)
Does anyone agree what employee engagement is? asks David Ferrabee.
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IAB Challenges Online Measurement Firms
The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.
PreFound: Google Notebook Infringes On Patent
A patent on hyperlinking filed by search site PreFound's parent company, iLOR, has led to a lawsuit against Google for infringement.
Did Doubleclick Turn Down Microsoft Money?
John Battelle reports that Microsoft was actually offering more money than Google was for Doubleclick and that Doubleclick went with Google anyway.
DoubleClick Turned Down Microsoft’s Higher Bid
The irony of Microsoft crying antitrust in the Google/DoubleClick buy is starting to make more sense: it may be sour grapes, and a regulatory approach may free up DoubleClick for themselves, or at least stop Google from cornering the market.
Google’s Dominance in Online Advertising
Overview of Google's potential DoubleClick acquisition, its implications for online advertising, and emerging privacy concerns.
