Archive
Colbert Sets Off Googlebomb
The Google bomb is back, and Stephen Colbert is, figuratively speaking, riding atop it, cowboy hat in hand. That's right - according…
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PR 2.0 Takes the Stage at Web 2.0 Expo
I was invited to moderate a panel at the Web 2.0 Expo entitled, "PR 2.0: Dead as a Doornail, or Still Alive?
Define, Test, Measure, Repeat – Successful Blogging
The key to success in blogging, whether you want to make money, gain more subscribers, or increase visitor engagement is to constantly test new strategies. With A/B testing and using web analytics to measure its performance anyone can move closer to their ideal formula of success. Here are a few suggestions you can try testing within your blog:
Social Networking Not Close to Death
Alex Krupp, whose blog I haven’t come across before, makes a lot of sense in his latest post about social networking (which is fitting, since his blog is called Sensemaking). He notes that the term “social network” has become so over-sold that it now causes many venture capitalists to run screaming in the opposite direction, and startups are pitching their businesses in cliched Hollywood movie…
Social Media & Keeping the Conversation Going
If you followed the Stowe Boyd kerfuffle a few months ago - the one in which he says, broadly, that PR people don’t “get it” regarding social media - you’ll be interested in listening to Stowe talking to Eric Schwartzman in the latest
Employee Engagement (Defining it)
Does anyone agree what employee engagement is? asks David Ferrabee.
