network
Mark Cuban has a popular post today about informercials and ripoff TV commercials degrading the quality and hurting TV networks. He also…
By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd…
Fox Interactive Media - and about half a dozen other companies - conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Conventional wisdom tells us that if you publish partial feeds, people will click through to your site to read the rest of your story. The truth is that it just doesn’t work out that way. FeedBurner’s VP of Publishing Services, FeedBurner’s Rick Klau, noted last week:
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics. It's all about using the right technologies to build relationships.
