Archive
Marketing: Perfection is Dead
I've spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our…
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comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
Social Technographics Reaches The Audience
Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics. It's all about using the right technologies to build relationships.
US Broadband Penetration Just Stinks
The United States has 58.1 million broadband (256 kbps or better) in December 2006, but at 19.6 subscribers per 100 inhabitants, America is just average at getting broadband to the people. US Broadband Penetration Just Stinks
Colbert Sets Off Googlebomb
The Google bomb is back, and Stephen Colbert is, figuratively speaking, riding atop it, cowboy hat in hand. That's right - according to the top Google search results, Colbert is the "greatest living American," and, as it so happens, also possesses some "giant brass balls."
Social Networks Provide “Momentum Effect”
Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks. Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.
