Archive
Mobile TV Popular Among Males
When it comes to the smallest screen, Mobile TV is a hit with males under the age of 35, according to a…
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Marketers Learning Value of Social Networks
Fox Interactive Media - and about half a dozen other companies - conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Partial Feeds Don’t Lure Visitors
Conventional wisdom tells us that if you publish partial feeds, people will click through to your site to read the rest of your story. The truth is that it just doesn’t work out that way. FeedBurner’s VP of Publishing Services, FeedBurner’s Rick Klau, noted last week:
comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
Social Technographics Reaches The Audience
Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics. It's all about using the right technologies to build relationships.
US Broadband Penetration Just Stinks
The United States has 58.1 million broadband (256 kbps or better) in December 2006, but at 19.6 subscribers per 100 inhabitants, America is just average at getting broadband to the people. US Broadband Penetration Just Stinks
