Archive
Googler Games Google; Cutts Goes Silent
A week after Google's Matt Cutts set the SEO world ablaze by asking webmasters to report cases of link-buying, his area of…
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Brand Positioning
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable. Five words or less. See if you can write your own tagline that clearly captures the essence of your brand. And don't whine and say that's a copywriter's job... if you can't boil down the brand…
comScore – The Great Debate
By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd…
Marketers Learning Value of Social Networks
Fox Interactive Media - and about half a dozen other companies - conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Partial Feeds Don’t Lure Visitors
Conventional wisdom tells us that if you publish partial feeds, people will click through to your site to read the rest of your story. The truth is that it just doesn’t work out that way. FeedBurner’s VP of Publishing Services, FeedBurner’s Rick Klau, noted last week:
comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
