Live Blogging – A Next Step

The kerfuffle over live blogging isn’t likely to subside any time soon, given the growing popularity of live online communication. Add audio and video to the mix and the people who hold live blogging in disdain are likely to go apopleptic.

Don’t Ignore Blogger Outreach

The issue of blogger outreach has been on the minds of several communication-focused bloggers in the last few days. Ben McConnell and Jackie Huba, from the Church of the Customer blog, posted an item that advised against blogger outreach of any kind:

IAB Challenges Online Measurement Firms

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.