Don’t Ignore Blogger Outreach

The issue of blogger outreach has been on the minds of several communication-focused bloggers in the last few days. Ben McConnell and Jackie Huba, from the Church of the Customer blog, posted an item that advised against blogger outreach of any kind:

IAB Challenges Online Measurement Firms

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.