Archive
Brand Positioning
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing…
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Social Technographics Reaches The Audience
Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics. It's all about using the right technologies to build relationships.
US Broadband Penetration Just Stinks
The United States has 58.1 million broadband (256 kbps or better) in December 2006, but at 19.6 subscribers per 100 inhabitants, America is just average at getting broadband to the people. US Broadband Penetration Just Stinks
Colbert Sets Off Googlebomb
The Google bomb is back, and Stephen Colbert is, figuratively speaking, riding atop it, cowboy hat in hand. That's right - according to the top Google search results, Colbert is the "greatest living American," and, as it so happens, also possesses some "giant brass balls."
Social Networks Provide “Momentum Effect”
Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks. Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.
EFF Makes Viacom Cry Uncle On Fair Use
We've said it before: It's not a good idea to eff with the EFF (Electronic Frontier Foundation). Now that Viacom has admitted it effed up by ordering the take down of a parody on YouTube, the EFF and Stanford Law's Fair Use Project (FUP, or as they collectively should be known, EFF-FUP) have dismissed their lawsuit. Yes, that was a long way to go for…
