network
While the stock market has minted a few tech people as billionaires, including the richest geek on the planet, the most successful…
Last year I wrote a guide to web analytics that discussed various types of tracking solutions such as Google Analytics which has caused many people to ask me about solutions other than Google. I personally am a big fan of Google Analytics, but if you don't want to use them for some reason or are looking for more advanced reporting, Engine Ready is a great…
I've spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It's comforting to believe that you have it right, but it's an unattainable dream—you never have it right.
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines for writing positioning statements that are compelling and executable. Five words or less. See if you can write your own tagline that clearly captures the essence of your brand. And don't whine and say that's a copywriter's job... if you can't boil down the brand…
By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd…
Fox Interactive Media - and about half a dozen other companies - conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
