What is Web 2.0 Anyway?

PRWeek: Industry Enters Age of PR 3.0

Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.

Google to Use Pre-Roll Ads on YouTube?

vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.

Most Blogs Have Offensive Content

PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware. PC World describes the methodology behind the report:

Women in Search: Techie or Tacky?

At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for…

Site Targeted AdSense Ads

When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are