Archive
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn't very…
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Google to Use Pre-Roll Ads on YouTube?
vnunet.com reports that Google is planning on using 30 second pre-roll ads on YouTube beginning next year according to Patrick Walker, European head of video partnerships at Google. YouTube and “the broadcaster” will share revenue from the ads.
Most Blogs Have Offensive Content
PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware. PC World describes the methodology behind the report:
Women in Search: Techie or Tacky?
At Chicago SES, I had the pleasure of attending the first women in search luncheon hosted by Ylayn Meredith Ousley, SEOFan Girl, at a beautiful white table cloth restaurant. It was far and away the most unique event that I attended – a celebration of women in search. It was a chance to enjoy the companionship of other successful women who share a passion for…
Site Targeted AdSense Ads
When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are
Easy Social News Links
Social news sites come to prominence largely over the controversies associated with people gaming them, and without people gaming them few would ever garner a critical mass. Marketers spamming a social news site is part of the growth cycle. Andy Hagans highlighted 17 social sites that send traffic.
