Hiring a Vertical Web Design Company

First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors. Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn't go with a…

IABC Takes Professional Development to China

As a long-time member of the International Association of Business Communicators (IABC) with a strong belief in the value of connecting communicators on a global basis, I was very interested to learn that IABC has partnered with the Shanghai Public Relations Association (SPRA) to bring IABC’s accreditation programme to China. In a press release yesterday, IABC said:

Unspinning PR

Nearly 150 people crowded into a private room at the Slug & Lettuce pub in London’s Soho last night for PR Unspun, an event organized by Chinwag Live.

Organic Search Marketing – Too Much Work?

I read Tom Foremski's post, "Is search broken?" over a month ago, and I responded at the time by comparing the work you do for search with other ways of getting attention. But I keep thinking about the question Tom asked, and I think I have a better answer today than I did back then.

Firefox Really Wants To See Upgrades Happen

It's time to stop clinging to Firefox version 1.5 and move on up to 2.0, as the end of life period has not only arrived, but has been extended a little for late movers. YFirefox Really Wants To See Upgrades Happen