Live Search Exec Ejects

Personalization And The Death Of SEO

… as we know it. On February 2, 2007 Google launched its big push into personalized search results. This was, to many, a dark day as SEO’s scrambled to determine exactly what this meant for the industry and for our clients. Different results showing up for different people? What are ranking reports if what you see differs from what I see? Who’s right? And of…

Ad-Tech: Notes on the Vibe

Despite the temptation to do some live blogging from the event yesterday, and the fact that I came away with notes on several sessions from the event - this is not another recap post. 

A Third Of Americans Use Wikipedia

When American Internet users want answers they turn to Wikipedia. More than a third of adults (36%) look to the user-generated encyclopedia according to a new survey by the Pew Internet & American Life Project.

Hiring a Vertical Web Design Company

First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors. Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn't go with a…

IABC Takes Professional Development to China

As a long-time member of the International Association of Business Communicators (IABC) with a strong belief in the value of connecting communicators on a global basis, I was very interested to learn that IABC has partnered with the Shanghai Public Relations Association (SPRA) to bring IABC’s accreditation programme to China. In a press release yesterday, IABC said: