The Best Defense Against Bad Word of Mouth

Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.

A Webinar at a Tradeshow?

What if you organized a trade show and sold booth space to vendors, advertised the event, got a few thousand people to register... And then nobody showed up? If you were using Unisfair Virtual Events, you'd be perfectly happy.

What is Web 2.0 Anyway?

Later this week I'll be on a panel at the CRV Leadership Summit in Phoenix. The session title is "Web 2.0: The Opportunities and Challenges of the Next Generation Internet" and will be moderated by John Palfrey.

Tracking Campaign Metrics with Excel

Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn't very helpful if that data isn't actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

More on the Great comScore Debate

I've gotten several comments on my comScore post - and because the issue is so topical I wanted to post directly about my thoughts regarding them.