Archive
Friending: The New Advertising?
Liz Gannes at GigaOm points to an interesting study done by MySpace about the value of “friending” as a marketing vehicle. It’s…
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What is Web 2.0 Anyway?
Later this week I'll be on a panel at the CRV Leadership Summit in Phoenix. The session title is "Web 2.0: The Opportunities and Challenges of the Next Generation Internet" and will be moderated by John Palfrey.
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn't very helpful if that data isn't actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.
More on the Great comScore Debate
I've gotten several comments on my comScore post - and because the issue is so topical I wanted to post directly about my thoughts regarding them.
Social Networks Good For Your Career
Social networking is for more than just keeping in touch with family and friends. Business related social networking sites are useful for both employers and job seekers. LinkedIn, a well-known career social network, reported 89 percent growth in members from 2005-2006. The site has seen strong growth since its first year, when they had 85,000 members and has grown to more than eight million members.
PRWeek: Industry Enters Age of PR 3.0
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea.
