network
Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."
Dane Glasgow, general manager for Windows Live Search, is leaving the company to work for various nonprofits and spend more time with his family, according to ZDNet’s Mary Jo Foley. Only last month did, Christopher Payne, VP of Windows Live Search, leave to start his own company.
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine's edict that PR was entering the 3.0 era.
Less than a week after the launch of MySpace News, Reuters reports on a planned political show, “Independent,” for the social news site.
The Washington Post reports today on a Pew Internet study that states that Wikipedia receives around 70% of its traffic from search engines (citing Hitwise), and one in three adults consults Wikipedia—39% of men and 34% of women. The full study also notes that 50% of those consulting Wikipedia are college graduates. One hopes they take the information they find with the appropriate grain of…
When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign:
