Performancing Metrics Back

Eight Principles Of Click Quality

The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating industry-wide click quality.

Microsites Win For Viral Campaigns

Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."

Getting Google to Work with Opera

Last December, I posted about a user script for Opera that got several Google services to actually work in the wonderful Opera browser, and its a good time for an update. The script is new as of March 14, fixing Spreadsheets, Calendar, Picasa Web Albums, and Docs.