Salesforce Launches Startup Incubator

Salesforce launched an incubator for startups.  It is a similar proposition to the Socialtext Coworking space, but has a cost for the startup and is structured as a partnership program.  A BusinessWeek article interviewed me about it.

Eight Principles Of Click Quality

The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating industry-wide click quality.

Microsites Win For Viral Campaigns

Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."