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The Click Quality Council has released a list of eight principles they believe should act as a blueprint for creating industry-wide click…
I'm constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all searches. Most marketers should also look at Yahoo!, which handles about one-quarter of all searches—their Panama platform has made them an even more interesting choice for ad spending.
There has been plenty of discussion lately on Google and their privacy policy. In a recent blog post Matt Cutts expressed his personal opinion on the issue.
Interesting keynote/roundtable at AdTech this morning asking the question is content king again? Panlists include Suzie Reider, Head of Advertising for YouTube, Jason Hirschhorn, president Sling Media Group, Kourosh Karimkhany, General Manager Wired Digital, Caroline H. Little CEO and Publisher, Washingtonpost.com and Newsweek Interactive.
Dane Glasgow, general manager for Windows Live Search, is leaving the company to work for various nonprofits and spend more time with his family, according to ZDNet’s Mary Jo Foley. Only last month did, Christopher Payne, VP of Windows Live Search, leave to start his own company.
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine's edict that PR was entering the 3.0 era.
