Archive
Relevance in Marketing
Good marketing comes in two forms, not one. There is marketing that is relevant, appears at the right time to the right…
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GoFish Wants You To Seduce A Celeb
GoFish, a video site devoted for "made-for-Internet" (MFI) programming debuted a new interactive reality show yesterday called Seduce A Celeb. It's still unclear, though, when the celebrities will actually appear on the show.
Networking: Never Eat Alone
How good are you at meeting people and forging deep meaningful relationships with them? At a networking function do you end up with a handful of business cards from people you don’t remember meeting, or one or two new friends that you’re excited to have?
Search Eats Little Of Food Budgets
The food and beverage industry is the leader in the U.S. consumer packaged goods (CPG) when it comes to online advertising, but they only put 2.1 percent of their total $8.7 billion advertising budget online in 2006.
Personalized Search Pollutants
I'll start by saying Thank you Google, for the web history and personalized search idea - which is great in theory, but plain sucks in practice! At least for this searcher.
Viral Video: Worth It?
Marketing Sherpa and the Online Publishers Association took a look at viral video. Video is a popular marketing tactic, with 29% of MarketingSherpa’s responding viral marketers experiencing “great results.” Only “cool” microsites (37% great results) and online games/quizzes/polls (33% great results) were better received.
