Ad:Tech Review

On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.

Content, Marketing for the Upsell

In many formats price is just used to filter out some of the noise, and an item is priced so low remind people it has some value, but allow it to spread fast.

Yahoo Exchanges $680 Million For Right Media

A roughly even mix of cash and stock will give Yahoo full control of online advertising exchange Right Media, following their pickup of a 20 percent stake in Right Media in October 2006.

AOL Takes Page – Literally? – From Yahoo’s Book

Remember Sesame Street and “One of These Things Is Not Like the Other”?  If you were to play that game now with the Yahoo and AOL home pages, you might see that one of these things is a lot like the other.  In fact, the AOL page, which is only in beta testing, is alleged to be something of a rip-off.