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Viral Video: Worth It?
Marketing Sherpa and the Online Publishers Association took a look at viral video. Video is a popular marketing tactic, with 29% of MarketingSherpa’s responding viral marketers experiencing “great results.” Only “cool” microsites (37% great results) and online games/quizzes/polls (33% great results) were better received.
Google Responds To AdWords Scam Kerfuffle
The practice of establishing AdWords accounts for the purpose of passing clicks through a third-party malware distributor has drawn a blame-the-user response from Google.
Active Blogging Flat At 15.5 Million Blogs
Those who can be bothered to update their blogs at least once every 90 days has hit a broad piece of flat ground, with Technorati's numbers showing minimal movement between October 2006 and March 2007.
Joost Snags Big Brands With Ad Deals
Viacom's content distribution partner Joost, founded by the creators of Skype, has inked a number of ad deals with very prominent brands.
Google (Mostly) Wins Search Engine Comparo
It was the equivalent of a bare-knuckle fight - a recent search engine comparison test made the contestants operate without the aid of Boolean commands, quotation marks, and other such common, semi-advanced search strategies. Unsurprisingly, Google won the overall contest, but the search engine giant did suffer some losses.
