Yahoo Launches Spanish Version of Mobile Home Page

Yahoo has launched Yahoo Mobile in Spanish. This is a Spanish-language version of the Yahoo Mobile home page, which is customized specifically for U.S. Hispanic consumers, and is available on over 1,900 devices. "By bringing together U.S. Hispanic consumers' favorite content and services from across the Internet, Yahoo! Mobile en Español enables users to create both culturally and personally relevant mobile experiences," a spokesperson for…

Emails With Coupons Achieve Higher Open Rates

The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services. Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.

Compete Builds “Twitter Down” Case

According to the latest stats from Compete, Twitter didn't fare too well in October.  In fact, rather than pull in more unique visitors compared to the previous month, Twitter may have lost some and turned a one-time anomaly into a two-time streak. As the below graph shows, Twitter's growth rate slowed quite a bit starting in June.  Compete then recorded that its unique visitor count…

Churchill Downs Buys Youbet.com For $126 Million

Churchill Downs Inc. (CDI), home of the Kentucky Derby, has agreed to buy online horse wagering firm Youbet.com in a cash-and- stock deal valued at $126.8 million. The deal would give Churchill Downs over $700 million worth of the $1.4 billion online horse wagering market. Churchill Downs already owns online horse betting site TwinSpires.com.