Benefits of Reciprocal Favoriting

Blogging experts and social media marketing experts frequently write about how important it is to build up a network of friends on social bookmarking sites, and even encourage careful gaming of the system by email and instant messenger. That is gaming the system purely for their own benefit. They might also frequently suggest you Digg their content, or add them to your bookmarks, or we…

Sacrificing Top Placing in Blog Awards

A key metric typically used to measure blog popularity is the number of bloglines subscribers or feedburner subscribers. These measures give an idea of the number of subscribers you have to your RSS feed. In theory, this represents your “subscriber core” and indicates how ’sticky’ your content is. You might think this blog fares abysmally, according to Text Link Ads “Blog Juice” calculator.

ContextWeb’s ADSDAQ Goes Live

DoubleClick may be working on a "NASDAQ-like exchange" for online display ads, but today ContextWeb has opened their ADSDAQ platform live, discussed here recently.

Big Brands Clueless On Site Search

Visiting the website for a major consumer brand should lead people to a useful, easily found site search if desired. Vivisimo's VP of Marketing, Rebecca Thompson, gleefully mocked several big name brands for their unimpressive site search efforts.