Google Personalized Homepage Gets A Name: iGoogle

Google has finally given its personalized homepage a name, calling it what many people had suspected the name was all along: iGoogle. Google had a whole Personalization Workshop in Mountain View yesterday, and Google Blogoscoped had someone on the scene for the whole thing. Some details:

Doing Good and Link Bait

I was reading an article (here too) just the other day about how National Amusements, a company that owns 1500+ theaters, gave away free movie tickets (and popcorn and drinks!) for the US armed forces and their families to “offer enjoyment and relaxation, and to keep families together” for the whole month of July.

Clear Channel Tunes Into Social Networks

Radio heavyweight Clear Channel is trying out the social networking business. The company's online music and radio division has plans to roll out a dozen station branded social networks in the next several months.

Local and Social Sites Swiping Big Media Visitors

In the last year, social media sites and local news have been pulling visitors away from traditional online news and media sources, according to Hitwise. Regardless of where online media consumers end up though, they begin with a search engine.

Benefits of Reciprocal Favoriting

Blogging experts and social media marketing experts frequently write about how important it is to build up a network of friends on social bookmarking sites, and even encourage careful gaming of the system by email and instant messenger. That is gaming the system purely for their own benefit. They might also frequently suggest you Digg their content, or add them to your bookmarks, or we…