Viral Video: Worth It?
Marketing Sherpa and the Online Publishers Association took a look at viral video. Video is a popular marketing tactic, with 29% of MarketingSherpa’s responding viral marketers experiencing “great results.” Only “cool” microsites (37% great results) and online games/quizzes/polls (33% great results) were better received.
Google Responds To AdWords Scam Kerfuffle
The practice of establishing AdWords accounts for the purpose of passing clicks through a third-party malware distributor has drawn a blame-the-user response from Google.
Active Blogging Flat At 15.5 Million Blogs
Those who can be bothered to update their blogs at least once every 90 days has hit a broad piece of flat ground, with Technorati’s numbers showing minimal movement between October 2006 and March 2007.
Joost Snags Big Brands With Ad Deals
Viacom’s content distribution partner Joost, founded by the creators of Skype, has inked a number of ad deals with very prominent brands.
Google (Mostly) Wins Search Engine Comparo
It was the equivalent of a bare-knuckle fight – a recent search engine comparison test made the contestants operate without the aid of Boolean commands, quotation marks, and other such common, semi-advanced search strategies. Unsurprisingly, Google won the overall contest, but the search engine giant did suffer some losses.
Google Says OK
Google has plans to set up shop in Pryor, Oklahoma and will build a data center in the MidAmerica Industrial Park (MAIP).
Blinkx To Go Public
The idea of a “Google killer” has lost most of its meaning – challenger after challenger came along, assumed that title, and proceeded to fail miserably. Google Video may face a real threat in the form of Blinkx, however – the Autonomy corporation has announced plans to demerge that video search engine.
Google Losing Homepage Preferences
Google has apparently lost the personalized homepage preferences of hundreds of users, if not more. Ari commented on this at 8:53 this morning, and over 150 people have posted as having the problem on Google Groups since 6:45 am.
Performancing Metrics Back
A rising star in the blog web analytics space over the last year or so was Performancing Metrics. Performancing ended up having some problems and ended up selling off the metrics and community aspect of their business to SplashPressMedia.
Googler on Flash vs SVG and VML
In Seeking Alpha’s ongoing Q&A with the Google Finance product manager, my question was:
Google Finance is one of the rather rare Google apps which makes use of Flash. I’m curious, at Google what considerations go into deciding whether to go for Flash or DHTML/ Ajax/ browser vector languages like SVG?