Virtual World Marketing

More Digg Fallout

As the fallout continues on the Digg and AACS key, probably the most cogent statement made in this whole process is civil disobedience as performance art.

How You Shouldn’t Run a Campaign

The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard way—like Senator Barack Obama’s campaign learned this week.

Web Reporting or Web Analytics?

I run into lot of people who confuse web reporting with web analytics. Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff - "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."

Microsoft Buying Yahoo: Rumors Reappear

A year ago, the two companies were reportedly in talks about a merger, but those conversations were dismissed as rumors and speculation. Well, here's Microsoft and Yahoo 2.0.