How You Shouldn’t Run a Campaign

The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard way—like Senator Barack Obama’s campaign learned this week.

Web Reporting or Web Analytics?

I run into lot of people who confuse web reporting with web analytics. Here is what I heard from one marketing manager when I asked her if she had a web analyst on staff - "Yes we hired somebody, she knows XYZ web analytics tool so I am all set, she will be pulling the data for us."

Microsoft Buying Yahoo: Rumors Reappear

A year ago, the two companies were reportedly in talks about a merger, but those conversations were dismissed as rumors and speculation. Well, here's Microsoft and Yahoo 2.0.

Yahoo Shuttering Photos

One of Brad Garlinghouse's 'Peanut Butter Manifesto' consolidation wishes is coming true, in a way, as Yahoo will be closing down its Photos service in favor of Flickr.

AOL’s Plan Working

AOL changed their strategy last year by shifting from a subscription-based service to offering most of their services and content for free. In doing so they focused their energies on advertising. Once the largest Internet provider they now have 12 million subscribers, trailing Comcast who has 12. 1 million and AT&T who is the biggest provider with 12.9 million customers.