Yahoo Wants You To Be Better
Yahoo has launched a new ad campaign called "Be a Better" designed to help people be better at whatever their interest maybe.
Version 5.0 of the Virtual Earth API Available
Over at the MSDN blogs Virtual Earth program manager Andy McGovern has come up with the following update: "we’ve been busy poking around the Virtual Earth forums and blogs, listening to corporate customers and mashuppers alike, and coming up with a list of the top features and fixes that would make the best mapping API even better—better for end users, but mainly better for you, the developer. We think you’ll like what we’ve come up with." The following are just some of the new features:
– import polylines and polygons using GeoRSS feeds.
Ad:Tech Review
On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.
Content, Marketing for the Upsell
In many formats price is just used to filter out some of the noise, and an item is priced so low remind people it has some value, but allow it to spread fast.
Google Cozies Up To Four State Governments
Arizona, California, Utah, and Virginia will partner with Google to make their public information more readily available online.
Yahoo Exchanges $680 Million For Right Media
A roughly even mix of cash and stock will give Yahoo full control of online advertising exchange Right Media, following their pickup of a 20 percent stake in Right Media in October 2006.
AOL Takes Page – Literally? – From Yahoo’s Book
Remember Sesame Street and “One of These Things Is Not Like the Other”? If you were to play that game now with the Yahoo and AOL home pages, you might see that one of these things is a lot like the other. In fact, the AOL page, which is only in beta testing, is alleged to be something of a rip-off.
Google China Given Longer Leash
It’s sometimes best for authority figures to rule from afar – whether it’s a matter of interfering with an efficient routine or just making everyone nervous, direct contact isn’t always a positive thing. Google China may be heaving a sigh of relief, then, as the main corporation takes a few steps back.
Google Nixes Midweek Apps Fixes
Updating software in the middle of the work week during the workday tends to make system administrators much loathed in the eyes of their users. Google decided not to embrace that level of loathing for themselves.
Does Google Police Online Pharmacies Enough?
Recent deaths associated with drugs bought at online pharmacies have brought the issue front and center for many Americans. It’s still unclear as to whose responsibility it is to police them, but the strongest critics are pointing fingers at search engines and comparison-shopping sites.