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Recap: The Week in Search
This week the search world has been rampant with news of buyouts and related rumors. Here is a snapshot of the events…
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Virtual World Marketing
I'm racing headlong to age fifty, but some days I feel older than others. Lately I have been feeling oh-so-twentieth-century whenever someone talks about marketing campaigns in virtual worlds, such as Second Life. I admit it. I just don't get it. I'm not saying that virtual worlds aren't important. I'm not even saying that marketing in virtual worlds won't go on just as it does…
MSFT & Yahoo – Icebergs Roped Together
I wonder if Rupert Murdoch has any shares in Yahoo he’s trying to get rid of. Just kidding But now would be a pretty good time to unload them. The New York Post ignited a firestorm of rumour this morning — and lit a fire under Yahoo’s share price too — with a story saying Microsoft is back in merger talks with the Internet portal.…
YouTube Expands Partnership Program
Google’s YouTube has announced the expansion of their partnership program to include many popular video content creators. The move seeks to offer a way for popular videos to monetize their popularity, by sharing in some of the revenue YouTube collects from AdSense ads.
Cingular and Verizon Are Full of It
You would think that questions about linking to a website, or more specifically, what you're allowed to say when linking, would have been put to rest. But that's not true for Cingular or for Verizon Wireless, who think they have a right to control your hyperlink anchor text and where you link on their public sites.
News Corp. – Did it Save MySpace?
Richard Rosenblatt, chairman-CEO of Demand Media and former CEO of Intermix, told AdAge that:
