Marketers Step Into Google FOG
It wasn't too long ago that a possible Microsoft purchase of Yahoo would have spooked the living daylights out of everybody. Not…
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It wasn't too long ago that a possible Microsoft purchase of Yahoo would have spooked the living daylights out of everybody. Not…
If there were any doubt new sites may be spending some time alone on part of the playground, a recent Google patent application seems to define a place where new documents go in their index.
Om Malik and the Wall Street Journal are reporting that the much talked about Microsoft/Yahoo rumors won’t come to fruition and that the talks are off.
I’m listening to Rich Karlgaard, publisher of Forbes talking to a group of the world’s top marketing executives in Cancun, Mexico. He’s running a panel on marketing ideas and strategies for big companies on the Internet. Also on the panel is the CMO of Siemens, the VP of Marketing for Symantec, the Director of Brand and Marketing Communications for DHL Express.
During his speech at the Forbes shindig I attended, Geoff Ramsey, CEO of eMarketer’s funniest remark was when he told us that the “Fear of Google” was so prevelent that it even had a three-letter acronymn: FOG. Anyway, I’ve been hearing more and more about FOG all weekend as I talk with advertising and marketing executives from some of the world’s biggest companies. Here’s a…
About.com is all about acquisitions these days: Calorie-Count.com was swallowed up late last year, and UCompareHealthCare.com was brought into the corporate fold just last month. Now ConsumerSearch.com, which is all about “reviewing with reviews,” has been bought by About.com.